Benjamin Millepied choreographs Baileys’ Christmas Ad

Baileys has unveiled its first Christmas TV advert for five years with a contemporary twist on Tchaikovsky’s ‘The Nutcracker’ ballet by critically acclaimed Black Swan choreographer Benjamin Millepied. The two-minute full-length version of the advert, which taps into the nation’s love affair with dance, will air exclusively this Saturday night (16th November) during the network … Continue reading

Evian – Baby & Me

The clever folks in the marketing department at Evian and their team of creatives at BETC Paris have come up with another smash hit, with the baby-infused dose of pure fun in their latest ad campaign Baby & Me. The follow up to 2009’s all-conquering Roller Babies video and 2011’s Baby Inside, sees a group … Continue reading

New Hermès Flagship Store Geneva

East London-based design and agency Signal | Noise have combined their magic with the Swiss design agency Unit, to create two interactive experiences for the launch of the new Hermès flagship store in Geneva. Big brands, as mentioned in the recent AllSaints article, are looking at ways to connect to their consumers and the craft, … Continue reading

Passion of the Craft

“Passion Of The Craft” is a short documentary about just that. BANDIT, a strategic ideas agency in Copenhagen, work with clients daily that don’t understand the real link between the lives of the consumers, and their brand. So they started on a journey to find like minded individuals in fashion, branding, media, photography, marketing and … Continue reading

Bar Gelato brings artisan gelato on a stick

Bar Gelato is a new way to enjoy California-based Gelateria Naia’s hand-crafted, artisanal gelato. Made from locally-sourced ingredients, Bar Gelato is crafted in small batches in the traditional Italian manner, then frozen into a bar form that’s easy and convenient to take with you, wherever you are going. The gelato bars have lovingly been packaged … Continue reading