Shopa – fashion’s new style i-con

MODEL-TURNED-SINGER Pixie Geldof returned to the London party scene to celebrate the launch of new social shopping site, Shopa at the Ham Yard Hotel in London.

The Launch Of Shopa

Shopa is a next-generation social shopping site that enables online customers to quickly discover the hottest and most talked about products through other like-minded customers’ social recommendations.

Joined by friend, model and musician Lou Hayter, Geldof, the 24-year-old daughter of Boomtown Rats’ singer Bob danced behind the decks, whilst providing the eclectic soundtrack to a night of socialising and shopping at the new Piccadilly hotel. If her music choices are anything to go by, her new record set to be released on Stranger Records, is likely to be more 90s-fused pop than rock.

The Launch Of Shopa

Pixie Geldof continued her London Fashion Week front row chic fashion style, pairing a leopard print jacket with a contrasting fur collar over a ‘1970’ slogan jumper by Bella Freud and leather skirt.

The Launch Of Shopa

Pixie was joined by Made in Chelsea star and Pocket London co-founder Louise Thompson and her boyfriend Alik Alfus. The couple took a united stand for the first time in public since Alik’s Twitter hack.

Louise showed that love was definitely still in the air and, on made sure everyone knew by teaming up an all-white ensemble, with love heart shoes and a striking black and white coat with a large fluffy section at the bottom. Louise’s label Pocket London is one of the many brands featured on

The Launch Of Shopa

Former TOWIE star Lauren Goodger also attended the event and showed off her slender figure following a strict workout regime. Lauren looked great in a pair of slim-fit rubber trousers, teamed with a green crossover blouse.

The Launch Of Shopa

Former WAG Lizzie Cundy arrived on the arm of her son Josh, looking lovely in a purple bodycon dress.

The Launch Of Shopa

Other attendees on the night included Capital FM host Kat Shoob, Cleo (formerly Mz. Bratt), model James Quaintance, TV presenter Mason Smilie, Vlogger David Vujanic, PPQ co-founder Percy Parker, singer Hatty Keane, former Big Brother contestant Kimberly Kisselovich and Ex on the Beach’s Farah Sattaur.

The Launch Of Shopa

UK shopping habits have become increasingly influenced by our use of social media, with over three quarters (79%) of fashion savvy 18 – 34 year olds admitting to making purchases based on social recommendations, Shopa could just be the answer to these social-stylistas’ prayers.

The Launch Of Shopa

Peter Janes, Shopa founder and CEO said:

“Shopa provides fashion and style lovers with the missing social element of online browsing. It is all about finding new style inspiration and following other customers with similar tastes.

“We all love shopping with friends and sharing discoveries and tips, so why not bring that online where the opportunities are endless and you can be rewarded for your great taste and influence? Shopa mirrors the fun and excitement of shopping with friends on the high street, whilst bringing all of your favourite items and brands from around the world right into your hands via our website and app.”

The Launch Of Shopa

The innovative format enables shoppers to keep up-to-date with the latest trends and gain inspiration from stylish friends and the most influential fashion, style and lifestyle bloggers.

The Launch Of Shopa

Shopa rewards its customers for their social style clout; with cash rewards each time a friend or follower purchases their recommended product.

The Launch Of Shopa

Users create a personal Shopa profile, and then customise their own product feed by building up virtual collections of items and brands they love, which they can then share with their friends. You can also follow and like other customers, as well as specific brands and products.

The Launch Of Shopa

Shopa works both on desktop and via an iOS app – – allowing a new world of shopping inspiration and reward at your fingertips, wherever you are, transforming the way you shop, forever.

For more information on Shopa visit or download the app at

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